The challenge

H. Moser & Cie. is an independent Swiss luxury watchmaker. In a crowded market dominated by stuffy brands and big names, Moser stands out through its innovative and irreverent approach to watchmaking. They gave us the task 
of raising brand visibility and engagement — without relying on influencers, celebrities, or a large PR budget. 
Oh, and Moser wanted the campaign to focus on one thing only: their unique and exceptional watchmaking craft.

The Audience

Watch collectors and enthusiasts across key markets —
USA, UAE, Hong Kong, Switzerland, UK.

Instead of using celebrities like other brands, we brought Moser’s watches to life and turned them into social media influencers. ‘We let our watches do the talking.’ Literally. 
We created a series of nine cheeky social films featuring talking watches crafted by Moser. Every watch was given 
a distinct personality and a platform to share their unique stories, histories, and of course, the secrets behind their craftsmanship.

By placing the timepieces at the heart of our storytelling, 
the campaign captured the hearts and wrists of watch geeks across social media. The films were strategically released across Moser’s key markets. They were also screened at the prestigious Watches & Wonders 2024 event in Geneva. 
By retargeting those who engaged with the first three films, the campaign funnelled audiences towards more detailed content, driving them to the H. Moser & Cie. website 
and newsletter.